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Shrink Wrap "Down Under" in Australia

Our customers never cease to amaze us with their shrink wrap stories and applications.  We recently had a unique testimonial of our products being used in South Australia.  Our Australia distributor All Marine Spares sent us the following note that we wanted to share:
“Thought I should send you a picture of Max’s trailer, which was towed behind his brother’s bus for over 4,000 km (almost 2,500 miles).  As you will see from the condition of the trailer & bus, the road conditions were not all good. The object of this exercise was for Max to get the Australian speed record for a 175cc, 25 year old, near standard motorcycle over 80 mph, and he achieved 87.6 mph. Yes, Max is a very happy camper! 
The event was held in central South Australia, on a dry, salt lake bed. One major problem was how to get the motorcycle to the salt lake without getting it covered in the very fine dust on the hundreds of km of outback dirt roads. Being very inventive, Max and “Hot Gun Hurlstone” (Brett Hurlstone of All Marine Spares) set about using Dr. Shrink shrink wrap to wrap the trailer.  The motorcycle got to the lake and back with no dust issue at all, furthermore the shrink wrap was totally intact at the end of the journey. What a product!!”

Thank you to Leigh Francis for sending us this shrink wrap application story.  If you recently worked on a unique shrink wrap job, please email marketing@dr-shrink.com — we enjoy hearing from you and seeing what our customers & installers are up to!

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2012 Year in Review

2012 was a great year for Dr. Shrink and was also the year of our 20th anniversary.  We would like to take some time to highlight various happenings over the last year.  We had the pleasure of working with countless customers, getting all of their shrink wrap needs taken care of throughout the year.  Whether you were working with Dr. Shrink for the first, tenth, or maybe even your 20th season; we greatly appreciate the opportunity to work with you and be your premium shrink wrap supplier.  We would not be where we are today without each and every one of the customers; you are the most important part of our company.  For that, we would like to say thank you for working with Dr. Shrink.
Offering exceptional customer service and prompt shipping are two of the biggest factors that make Dr. Shrink stand out among the crowd.  The only way that this goal can be fulfilled is to have an exceptional team.  Dr. Shrink continued to bring some new faces onto the team in 2012. We welcomed Josh Purgiel to our warehouse staff and Brooke Skiera to our customer service team.  They have been excellent additions to the Dr. Shrink family!
2012 started out in a big way with Dr. Shrink celebrating 20 years in business!  We’ve made it a very long way and none of which could be possible without the support we’ve received from each and every customer.  To celebrate this huge milestone, Dr. Shrink had discounts and giveaways throughout the entire month of April (the official month for Dr. Shrink’s anniversary), to show appreciation to all of our customers for helping make this achievement.  To read more about Dr. Shrink’s beginnings and the stepping stones that got us to where we are today, click here.
To continue serving our customers with the best products and timely shipping, Dr. Shrink added an expansion onto our warehouse.  Construction was started in early spring to add an additional 12,000 square feet of storage space to ensure that we have everything in stock for immediate shipment.  With the construction completed in August, the warehouse staff had plenty of extra space to keep more stock of the shrink wrap and accessories that our customers needed for the upcoming fall season.  Having our new warehouse expansion has been a huge help in our overall productivity and efficiency.
We saw the return of our annual Recycling Run in the spring.  In 2012, we extended our reach into other states and added pick-ups in Illinois and Wisconsin.  Also new for the Recycling Run in 2012 was an extension of pick-up dates for those who weren’t quite ready to have an early spring pick-up.  Customers were able to select a pick-up week starting in April and going all the way through August.  We are very grateful to everyone who participated in the recycling effort and hope that you will continue to help do your part in making sure this premium material is properly recycled.
Dr. Shrink was very excited and proud to be nominated and awarded the honor as one of the Michigan 50 Companies to Watch for 2012! It was a rigorous application process and out of 320 nominations, Dr. Shrink along with 49 other companies received the distinction to be recognized as a Michigan 50. Mike, Ryan, Melissa, Angela, and Travis attended the award ceremony in Lansing, MI and Mike went up on stage to be recognized and accepted the award as CEO and Founder of the company.  We couldn’t have gotten this far without the support from our wonderful staff and amazing customers.  Thank you to everyone who helped play a part in making this achievement possible!
We also received the honor of being on the Inc. Magazine, Inc. 5000 List for a second year in a row!  This list highlights the top 5000 privately owned companies in the United States.  Thousands of applications are received each year and only the top 5000 make it.  It is an honor to be recognized as a top privately owned company in the entire country!  In 2012, Dr. Shrink improved its ranking moving from 4,344 in 2011, to 3,921 in 2012. We hope to increase our ranking once again by applying for the 2013 Inc. 5000 list.
Dr. Shrink hosted our Second Annual Benefit Golf Scramble for Love INC of Manistee.  In 2012 we saw some new faces participating and some new scenery as well.  Golfers took to 18 holes at the Manistee Golf and Country Club, located right alongside beautiful Lake Michigan.  Along with bigger and better prizes also came a significant increase in money raised.  The 2011 event raised $3,700 and in 2012 we raised an even $5,000 for Love INC.  A great time was had by all and we are already planning to have another fantastic charity event here in 2013.
As many of you already know, Dr. Shrink hosts a quarterly shrink wrap training course known as ShrinkWrap U at our facility in Manistee, MI.  For the second year in a row, ShrinkWrap U traveled to the 2012 International Boat Builders Expo (IBEX)!  While exhibiting at IBEX, Dr. Shrink hosted a special SWU class exclusively for IBEX attendees in Louisville, KY.  ShrinkWrap U also went international for the second year making a visit to Gothenburg, Sweden which was hosted by Hans Lundberg (or better known as “The Swedish Shrink Master”), of Hansen Marine.
2012 was a great year for Dr. Shrink with many exciting things that happened.  We are pushing ahead in 2013 with new goals and objectives to strive for.  Please remember to check out our Facebook, Twitter, blogs and monthly newsletters to stay informed and up-to-date with all of our latest news and happenings.  Thank you all for being a part of Dr. Shrink and we are excited to share 2013 with you!

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Shrink Wrap Protects Boats During Hurricane Sandy

It is amazing what Mother Nature can do even on the edge of a storm.  Bob Abbott saw the effects of Hurricane Sandy first hand in Cleveland, OH. He recently wrote a great testimonial and sent in photos that we would like to share:

“I just thought I would tell you how amazing shrink wrap is after seeing the aftermath of Sandy. We are in Cleveland, Ohio, on Lake Erie.  Even though we didn’t get hit directly by Sandy we experienced 60 mph winds with a peak hitting 78 mph and had two marinas nearly wiped out.  I shrink wrapped my boat and a friend’s boat. They are stored in a parking lot at a local Yacht Club with a marina right nearby.  Here are a few pictures I took yesterday.  The first 5 are of our Yacht Club, the others are from the marina next to us.  I pointed out with arrows the two boats that I shrink wrapped. Shrink wrap, the only way to store outdoors.”

Click here to see Bob’s amazing photos.  Feel free to send in any photos you may have of shrink wrapped objects after a storm!

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Prepare Your Shrink Wrap Heat Tool for the Fall


The Fall season will soon be here and we want you to use this discount to help prepare for your upcoming shrink wrap jobs!  We know your propane fired heat tool is a high priority item on your preparation check list. Make sure they are all in proper working condition before you start booking jobs. Starting now until September 15th, 2012 we would like to offer you 10% off ALL heat tool repair parts. *You must mention the 10% discount over the phone in order to receive it*
Dr. Shrink has a full time heat tool repair technician on staff that can service most heat tools on the market today. If you are a “Do-It-Yourselfer” and would like to repair your own heat tool, we offer excellent troubleshooting and/or general repair advice over the phone. If you have any repair questions, please call our Heat Tool Technician, Evan Jensen at (800) 968-5147.
If you would like us to repair your heat tool for you, please send it to the address below:
Dr. Shrink, Inc.
Attn: Heat Tool Repair
315 Washington St.
Manistee, MI 49660
We advise you to call us prior to sending your heat tool in for repair. This will help to accommodate our intake process and the time it takes for repair. Once we analyze your heat tool, we will call you with a quote on parts & labor.
Dr. Shrink is an authorized repair facility for all Shrinkfast heat tools. Watch this video below of Evan installing a Shrinkfast 998 Rebuild Kit.

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From Russia With Love

Today Dr. Shrink was the host to Roman and Alexey from FastPack Russia. Roman and Alexey traveled from Saint Petersburg, Russia to New York City. They then drove 14 hours from New York to come visit the Dr. Shrink staff and tour our office and warehouse here in Manistee, MI. Above is a picture of Mike with Alexey (Left) and Roman (Right), while they were taking the tour of our facility.
FastPack has been working with Dr. Shrink since late 2010 and have grown significantly over the last 2 years. They have been very proactive with their sales approach by hosting shrink wrapping demonstrations and making trips out to visit 3 or 4 factories a week all over Russia. We are very happy to be working with Roman and Alexey, and are looking forward to helping them continue to grow even more as the years go on!

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2nd Annual Benefit Golf Scramble


For our 2nd Annual Golf Outing we will be teeing up at the beautiful Manistee Golf & Country Club golf course. You’ll get gorgeous views of Lake Michigan as you tee off or sink your putt on various holes throughout the entire course. This year we will have bigger and better prizes, including a hole-in-one contest to win a Caribbean Cruise! We are also featuring a discount to ALL military veterans on their entry fee. Just as last year, we will be raffling off numerous prizes, selling 50/50 raffle tickets, having a banquet style dinner, and awarding trophies for our top two teams. This is a great event for a great cause and we would love to see you out there!

We’ve already been getting calls about getting teams signed up, so you do not want to delay on getting registered for this great event! The sooner you sign up the better, as space is filling up quickly. You can click the 2012 Golfer Registration Form.pdf to download the form. Feel free to call Travis at (231) 723-2685 for more information or if you would like to sign up.

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Shrink Wrap Recycling Tip for Fall


As you may know, we are in the middle of our spring Recycling Run for 2012.  The Recycling Run offers shrink wrap users & marinas an easy, convenient way to recycle shrink wrap covers and scraps.  Just follow these steps to participate:

  1. 1)  Buy Dr. Shrink REBAGS® for $3.00 each from Dr. Shrink
  2. 2)  Stuff the REBAG® with only shrink wrap
  3. 3)  Fill out our Recycling Form to request a pick up week; Bay Area   Recycling for Charities will pick up your bags!

 
Some participants have raised questions on how to better cover costs associated with the REBAG® Recycling Run program.  It is recommended that shrink wrap installers & marinas who wish to partake in our Recycling Run every spring/summer charge a recycling fee up-front and include it in the installation cost of the cover.  If the boat owner is responsible for removing the shrink wrap, the Recycling REBAG® can be placed in their boat before it is covered.  This way the REBAG is ready and available when the boat is unwrapped, and the shrink wrap can be properly disposed of.
We greatly appreciate your help in the recycling effort.  If you would like more details on the Recycling Run, read through our previous blog, “Dr. Shrink’s Recycling Run 2012”.  Please don’t hesitate to let us know if you have any questions or comments.

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Dr. Shrink’s 2nd Social Media Buzz


It’s our second year promoting our Social Media Buzz!  This year, you could win a 32″ RCA Full HD LCD Flatscreen TV with 1080P AND a Sony Upscaling DVD player (combined value of over $300)! All you need to do to enter is be a fan/follower on our Facebook, Twitter, and/or Google+ social media outlets and post “I want to win the social media buzz!” on our wall.  It’s that easy!  If you are new to our social media outlets, you won’t regret following us! We are constantly running giveaways, promotions, and specials!  If you are new to joining us this month, you will be able to see how we are celebrating and promoting our 20 year anniversary on these social media outlets. Click the icons on the flyer above to go to our social media outlets and get entered to win!
 
Social Media Buzz Rules and Regulations:

  1. No purchase necessary to enter
  2. You must be 18 years of age or older to enter
  3. Only one entry per person for each social media outlet, up to a max of three entries per person
  4. Promotion begins March 30th, 2012 and ends on April 30th, 2012 at 11:59 PM EST
  5. The winner will be selected at random and notified on May 1st, 2012 via the outlet(s) upon which he/she entered
  6. The grand prize is (1) RCA 32” 1080P Full HD LCD Flat Screen TV & (1) Sony 1080P Upscaling DVD player (with a combined value of over $300). No cash prizes to be awarded or exchanged.
  7. The winner will have 72 hours from receiving notification of winning (no later than Thursday, May 3rd, 2012 at 12:00 PM EST) to claim their prize. If prize is not claimed within the allotted timeframe, then a new winner will be drawn.
  8. The winner will be announced on our social media outlets Friday, May 4th, 2012
  9. All entrants are eligible to win until the final announcement is made with a winner
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Dr. Shrink’s 20 Year Anniversary

2012 is a big year for Dr. Shrink—we are hitting a significant milestone that calls for a celebration! It’s our 20th anniversary this year! Our company was created in April 1992 and 2012 marks twenty years in business—and we could not be more pleased about it. We wanted to take some time to recollect on the past 20 years and also divulge some interesting background information on CEO and Founder Mike Stenberg.  Take a minute to see how we got to where we are today, and what the future is looking like for our customers and Dr. Shrink, Inc.
Starting in 1985, before the birth of Dr. Shrink, Mike Stenberg worked as a shrink wrap installer wrapping boats, machinery, air planes, buildings, etc. for about seven years, where he perfected the trade and acquired skills that made shrink wrapping easier and more efficient.  As shrink wrapping became more prevalent and widespread, Mike saw a more pressing need for distribution of premium shrink wrap and installation supplies; thus his focus shifted to being a shrink wrap distributor instead of installer. In 1992, Mike retreated from the actual shrink wrap installation work to focus more on the selling and distributorship of shrink wrap materials—and this is when Dr. Shrink was born.  Mike started Dr. Shrink as a distribution company in his home garage in Manistee, MI in 1992.  His initial vision for the company was to offer expert shrink wrapping advice (which he himself had gained over the years), innovative products, premium high-quality products, and excellent service—a “one stop shop” for all things shrink wrap.
Mike states, “I started by selling to local boat owners and marinas.  I believe to have a strong business foundation, you need to know exactly what your vision is.  The main thing that helped me see a clear vision of what I wanted to offer my customers (other installers like myself) was that I knew the tricks of the trade of shrink wrapping and was fully aware of the common hurdles and frustrations.  I wanted to develop innovative products that would make shrink wrap installation more efficient, less troublesome, and more straightforward for others.  In addition to that, I wanted to build a company that would be able to offer the best shrink wrapping products, excellent service, and experienced shrink wrap application advice.”
In just one year, Mike realized the company needed more space to stock products, so he purchased the first official Dr. Shrink warehouse in 1993 which was about 2,500 square feet and stocked about 40,000 to 50,000 pounds of shrink wrap.  Dr. Shrink continued to grow, and so did Mike’s vision for the company.  Dr. Shrink began expanding into new markets and new areas—a big step was selling internationally and acquiring international distributors.  Dr. Shrink currently supplies shrink wrap to over 80 different countries that are all using shrink wrap for a variety of different purposes and applications.  This growth in our customer base meant that once again, Dr. Shrink needed more space to stock product.  In order to better accommodate our customer’s shrink wrap needs and making shrink wrap ready for immediate shipment, a larger 12,000 square foot warehouse was custom built for Dr. Shrink, Inc. in 2001.  Four years later with continued progression, Dr. Shrink outgrew the 12,000 square foot warehouse and purchased a 60,000 square foot facility in 2005.  We are still located in this facility and currently stock over 1 million pounds of shrink wrap at all times.  Construction for an expansion to our current warehouse is underway this month (March) and will be completely finished by July—gaining an additional 12,000 square feet of space to stock product.
20 years is a very significant anniversary for a business.  Thousands of customers have been served in this time frame. Some new customers, some have been working with us for a few years, some have even been with us from the very start. Our customers are the most important part of Dr. Shrink, Inc.  Our success is due to our loyal customers—we could not have made it to 20 years without you.  Mike would like to extend a personal and heartfelt thank you to each and every one of you for the opportunity to be of service as your shrink wrap supplier and colleague.  It is our hope that we grow and prosper together for another 20+ years!
*** April 21, 2012 is the official date when Dr. Shrink will hit our second decade in business and we have big plans for our customers.  Be sure to keep up on our Facebook, Twitter, YouTube, Foursquare, and blog site for all our latest happenings.  If you’re familiar with our social media outlets, you are aware that Dr. Shrink is no stranger to having contests and giveaways.  It might be our anniversary, but be on the lookout for the presents to be bestowed upon you, our customers and friends. ***

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Dr. Shrink’s Recycling Run 2012


We are thinking spring already and preparing for our annual Recycling Run for 2012.  Dr. Shrink is once again teaming up with Bay Area Recycling for Charities (BARC) for the third year in a row in an effort to make sure shrink wrap is recycled properly every spring.
Shrink wrap will NOT biodegrade in a landfill, so it is important to have it recycled.  Our Recycling Run program makes it simple and straightforward:

  1. 1.Buy Dr. Shrink REBAGS® for $3.00 each from Dr. Shrink
  2. 2.Stuff the REBAG® with ONLY shrink wrap (no buckles, strapping, access doors, etc.)
  3. 3.Request a pick-up form from Dr. Shrink to schedule a pick up

 
Pickup regions are all throughout Lower Michigan and we have expanded this year into Wisconsin and Illinois as well.  The Wisconsin Marina Association is working to start the program in their state and BARC will be doing the pickups within all three states.  Optima Colour is also participating in the effort for the second year, and will be doing pickups in Ontario, Canada (within 200 miles of Toronto).
If you are curious about removing a shrink wrap cover properly for the Recycling Run, please reference this video below.

*This video was filmed in January 2011*
If you are interested in participating in the Recycling Run, please see the complete details and form Why to Join the Recycling Run 2012.pdf & Recycling Form 2012.pdf.
For Canadian recyclers, Shane McKenna with Optima Colour at 519-622-5700 or by email atshane.mckenna@optimacolour.com.
 
If you are in Wisconsin and would like to know more about the Wisconsin Marina Association, please clickhere!